The strategies for getting your book, business and brand noticed have changed but some things remain constant for ages.

The truth is consumers of news, media and entertainment have all moved from reading newspapers and traditional forms of media to digital news feeds and social media.

The thing that has remained the same throughout the generations is the need to tell a compelling story. We all want our story to go VIRAL RIGHT? But in order for our story to go viral it must be authentic, compelling and shared by multiple, credible third-party individuals and outlets.

It’s one thing for us to talk about ourselves but when other, credible 3rd party news outlets begin talking about you, you know you have your work cut out for you!

Regardless of your budget, the important thing is to get started and to have a strategy.

1) Know who your audience is
2) Know what you want to accomplish
3) Know how quickly you want to achieve your goals.

As seen on Fox news Michael has been called a Book Launch Expert™ by Brian Tracy and his clients have been seen on Fox News, CNN, Dr. Phil, Fox Business, Inc 500, Garnered 2 Movie Deals, Dallas Morning News, San Francisco Chronicle and many more.

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