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Steps For Integrating Social Media Into Your Marketing Plans : Michael D. Butler

Steps For Integrating Social Media Into Your Marketing Plans

by | Oct 4, 2012 | Coach

It can be difficult for small business owners to market their company on a budget. Social media marketing is the newest and best way for small businesses to expand their reach. Social media marketing is a cutting-edge technology for getting visitors to a business that can be much cheaper than traditional advertising. Check out some of the best SMM tips around in the article below. With a little implementation, you can boost your advertising in a big way.

Add a tag when you post on twitter. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts. Use specific keywords in your tags to increase your visibility and bring in new followers.

TIP! Each blog post should include an option to share the content on Facebook or another social media site. This allows one-click sharing with a visitor’s Facebook friends directly from your blog.

Utilize caution when it comes to engaging a company that offers social media marketing services. Unfortunately, a number of these firms have fraudulent schemes running and they prey on the inexperience of others. Some of these companies create fake accounts on social networks using bots and proxy servers. Although you may see your view count rising, actual people are probably not seeing your advertisements; therefore, the money you are paying these companies is going to waste.

Your social media marketing campaign should be closely linked to what you are doing on your website or blog. You can always put up share links on your site so that visitors can share the content you have posted with their friends. Try including these buttons anywhere you can. Try to link to blog posts and RSS feeds and that will make the customers have an easier time sharing your content.

Let everyone on your email list know that you are on Facebook. If you’ve done online marketing, you probably are aware of and have your own mailing list. Make sure you utilize that resource by using Facebook to send a link to your subscribers. This will let your previous costumers find you easily.

TIP! Keep social network sites fresh and novel for your readers. Your customers may expect regular updates.

Do not share things of political nature, or anything that is controversial on your social media sites. Revealing a bit too much of your personality might turn some folks off and make you appear unprofessional. Write about things that have to do with your niche, and keep your tone conversational.

Social Media

Freebies are a fun way to engage your customers through social media! There’s nothing like free products to get people coming to your business’s social media pages in droves. Choose the freebie you want to give, then visit the social media profiles that offer popular freebies, and post your link to guide customers to where they can receive yours.

TIP! Use coupons and deals that are time-sensitive to create interest in your social media campaigns. This will build urgency with regard to your site and get more people to give attention to what you are doing.

Done correctly, use of Twitter for business promotion can be highly effective. Putting in the time to understand Twitter can bring you thousands of new viewers. Invest the time needed to master everything Twitter, including keywords and hashtags.

Your profiles can draw customers to your online store. Inform them of any new discounts, sales, or locations you have coming up. Make coupons that followers can print out, and set up special offers just for your Facebook friends. You want people to be interested in adding your Facebook profile.

Social Media Sites

TIP! While you are probably aware of the well-known social network sites, there are many smaller social networks that are targeting specific audiences. Learn about the type of people you want to attract and figure out what networks they have joined, particularly if you want to deal with individuals in their teens or early twenties.

Social media sites are excellent for announcing promotions or publicizing discounts and specials. If you offer exclusive discounts or interesting content on your Facebook page, more customers may join your page than if you have little content and no discounts on your Facebook page. Effective use of social media sites means providing your customers with opportunities to gain a personal connection with your brand and your products. Encouraging them to follow you and take advantage of special offers lets them do just that.

Use one of the services available to help you manage your Twitter account. There is great variability between services, but the core features offered by most include automatically following people who follow you and designating a time period for un-following anyone who fails to follow you back. These social media services will help keep organized and find the proper audience for your marketing.

Using social networking sites to further your business goals has the potential to become very lucrative. Your new goal is to deliver high quality content in the form of videos, images, blog posts and even conversations to an audience that is interested in it. With all the sites available online, it shouldn’t take long to create a core consumer base and begin the growth of a powerful

Find out more at www.michaeldbutler.com